Flight Cancelation

Case Study 1

Scenario

A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.

 

Challenge

Write a message from the airline app notifying them of the cancellation and what they need to do next.

Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max

Solution

 



Here’s why…

The language used must convey how serious the situation is, but also provide the user with an optimistic outlook. The headline should be urgent and grab the user’s attention, while the body provides reassurance that the app will guide them through the next steps.

“Unsafe” is a great word choice because it suggests that the cancellation was in the user’s best interest; this way, they’ll be less upset about it.

By starting the body with “Don’t worry,” the app acknowledges the user’s emotions, and reassures them that it has the tools to help make things right.

Letting the user know that there is no additional cost also helps to relieve the user’s anxiety about what comes next.

By listing the three best flight options, the app significantly shortens the “panic stage” of the user, and offers them an immediate solution. Some users, however, might feel more confident if they are able to compare flights on their own, so it’s important to still offer the “see more flights” button.

Previous iterations

  • Iteration 1

  • Iteration 2

  • Iteration 3

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